FreeCast Adds Local Broadcast Channels Erie News Now, WENY News

A deal with Lilly Broadcasting brings two channels from New York and Pennsylvania to FreeCast’s free streaming channels.

FreeCast is announcing a new agreement with Lilly Broadcasting, expanding its offering of local channels with free versions of two broadcast TV stations. Erie News Now and WENY News are both now available to FreeCast users at no additional cost. As streaming video overtakes linear television and smart televisions become the norm, there’s a tremendous opportunity for broadcast television stations to launch their content on streaming platforms free of charge.

Erie News Now provides news, weather, sports, and community Coverage You Can Count On in northwestern Pennsylvania. WENY News serves the Twin Tiers region of southern New York and northern Pennsylvania with local news, weather, and sports. Both channels are now live on FreeCast. Lilly Broadcasting is a family-owned, privately-held media company which owns and operates television and radio stations in the U.S., Puerto Rico, U.S. Virgin Islands and Guam.

Tracy West, FreeCast’s Executive Vice President of Digital Content, discussed the opportunity for terrestrial broadcast stations on the company’s platform: “The way we get TV is changing, but people are always going to want access to their local news, weather, and sports. That’s not always easy to find for consumers who have gone streaming-only, but that means there’s a clear opportunity for broadcasters that explore online distribution early. FreeCast is a perfect partner for that, as we’re set up to take the very same channel feed and make it available on any device, and can do so with the proper geo-fencing if necessary.”

"We're excited to partner with FreeCast to offer another streaming option for local news, weather, and sports in the Erie and Elmira areas," said Doug Rogers, Digital Manager for Lilly Broadcasting. "It's another way we're working to serve our communities and viewers, no matter where they are watching."