FreeCast - Industry Research

Sports are at the root of some of the media industry’s most intractable problems. High content costs, passed on to consumers as high bills, are what kicked off the cord-cutting revolution.

Television advertising is being disrupted by the shift to streaming, which complicates traditional demographic targeting.

There’s a transition going on in the media industry right now: consumers are abandoning cable and satellite TV for the new frontier that is web-based direct-to-consumer distribution.

Traditional cable TV declining. Future TV landscape shifts towards Free and Ad-supported services. Brand integration & interactive ads emerge.

For years, live sports were one of few things that kept millions of unhappy cable customers locked into traditional pay-TV.

Cable companies confront a post cable future. After the Disney and Charter battle we discuss the future of streaming and cable.

An Industry in the Wrong Direction

TV networks and studios have made the decision no to go it alone, and after building their own streaming services, now must find a way to turn those massive investments profitable.

Though it’s not the first time we’ve heard as much, CNBC has declared an end to the “Streaming Wars”.

For decades, “TV” meant broadcast. The television experience meant literally turning a physical dial, and frequent adjustment of a set’s built-in “rabbit ears” antenna.

A new report from TVision sheds light on consumer trends when it comes to TV app usage.

The streaming space continues to grow rapidly, as the consumer exodus from cable TV continues