FreeCast Debuts Broadcast-Enabled Streaming Television (BEST) For a New Media Era

FreeCast is unveiling a new offering for its programming partners that leverages cutting-edge advancements in both broadcast and streaming technologies. Known as Broadcast-Enabled Streaming Television or "BEST" Channels, this initiative empowers content providers of all sizes to deliver a high-quality, unified viewing experience across both over-the-air and digital streaming platforms.

While consumers have embraced streaming FAST channels, their growth has slowed as the market has become saturated. Meanwhile, the new broadcast standard, ATSC 3.0, has been underutilized despite its ability to integrate advanced features into free over-the-air channels. For local broadcast TV stations, diginets, FAST channel providers, and other small programmers, navigating the transition from traditional TV to a new era in media, embracing BEST Channels could be a compelling solution.

The major broadcast networks and leading media companies have invested billions in building proprietary streaming platforms, often with mixed results, and many smaller content creators lack the resources to follow suit. For these programmers, a strategic technology partnership with FreeCast could be key to staying competitive as the media landscape continues to shift. FreeCast's recent expansion into the Caribbean market has showcased the power of its integrated broadcast and streaming solution. Now, the company is prepared to scale that success globally and domestically, offering an essential path forward for content providers seeking reach and relevance.

FreeCast CEO William Mobley discussed the opportunity: "The media industry has gotten expensive to compete in, and that's not good for anyone. One of our missions at FreeCast is to reduce some of those barriers. That's why we've invested in technology that other media businesses can easily plug in to. With BEST Channels, we've seen how this can work in a region dominated by small programmers, so now we're ready to take what we've learned and roll it out more widely, both in the United States and beyond."